Project Collection
Project Collection
Capstone: Adding a Feature to Netflix
Capstone: Adding a Feature to Netflix
Capstone: Adding a Feature to Netflix
Project Overview
Role
UI/UX Designer
Team
Individual project mentored by Carolina de Bartolo
Timeline
4 weeks, November 2024
Tools Used
Figma, Figjam, Gemini, Chat GPT, Google Meets
Note
The purpose of this exercise is to add a feature to an existing service. For my project, I added a search feature that enables users to browse streaming content by mood.
Project Background
What is Netflix?
Netflix is a subscription based service that offers its users streaming options, from originally produced content to acquired tv shows, movies, documentaries, and more. Users can search for new media or rewatch familiar content on demand. It's widely popular with over 280 million subscribers.
Problem
With so many streaming options, users can spend as much time looking for a movie as they do watching one. This can feel overwhelming and frustrating for people who want to jump straight into viewing content.
Solution
What users need is an intuitive and effective way to find the right movie for whatever mood they’re in. This will help them shorten the time between searching for content and enjoying it.
Project Goal
We want to produce a streamlined and satisfying experience for users. Searching by mood ideally creates a favorable atmosphere for users or amplifies the mood that they’re in.
Defining User Needs
User Interviews
I interviewed 5 people who frequently stream content across a wide variety of platforms. Their input guided us towards pain points and areas of opportunity.
User Interview Results
Incorporate mood-based content cards
Introduce fun and quirky categories (ex: cozy night with movies that feel like home)
Enable search for specific criteria (ex: comedy movies that lift my mood)
AI-generated key summaries and content tags
More accurate, personalized recommendations
User Feedback
Usability Testing
I asked users what they thought of the original prototype and compiled their notes into two graphs. Graph 1 splits up their comments into what works, what questions people had, recommended changes and ideas. Graph 2 lays out their recommended changes into the level of priority and amount of effort it would take me to change the design.
Revising and Iterating
Based off direct user feedback, this is what I changed:
more contrast for accessibility
adding strokes to boxes
back button in top left corner
changing "edit your profile" to "create your profile"
more depth in initial screen
smaller "next" buttons
bigger text fields
user profile summary at end
use phone location services instead of having user input street address
height, age options
Key Takeaways
Reflection
Looking back, designing Otter has been equally challenging and rewarding. I spent weeks incorporating the design process I learned in bootcamp and having a prototype to show for it at the end of the day feels incredibly gratifying.
Future Notes
Some notes for future design is asking for user feedback early and often. There are moments where I could have saved myself some time and trouble if I had communicated more directly with users to see what they really needed vs what I think they wanted.
Having completed my first fully native IOS app, I anticipate future designs going increasingly smoother!
Project Overview
Role
UI/UX Designer
Team
Individual project mentored by Carolina de Bartolo
Timeline
8 weeks, August 2024-October 2024
Tools Used
Figma, Figjam, Canva, Chat GPT, Google Meets
Note
Otter is an original concept, and I designed it as a fully IOS native app
Defining User Needs
User Interviews
I interviewed 6 people who expressed interest in expanding their social life. We gathered their priorities and found areas where we could address common needs.
User Interview Results
Challenges in forming new relationships
Desire for more social activity
Openness to meeting new people
Openness to technology for social connections
Interest in engaging in hobbies with others
Project Background
Problem
There’s a rising loneliness epidemic in the United States, with problems associated with loneliness as dangerous as smoking 15 cigarettes a day. Young adults find it challenging to juggle self-care needs with the social interactions they crave.
Solution
To address this, I wanted to design a way users could benefit from a platform that allows them an intuitive and easy way to connect with new people. Enter Otter!
What is Otter?
Otter is a pressure-free way to meet new people and build meaningful connections. With Otter, you’re empowered to connect with others based on shared interests in an engaging group setting. Whether you're passionate about hiking, gaming, art, or any other hobby, Otter makes it easy to join groups that align with your interests. From there, you can explore events and activities happening near you, enabling you to bond with like-minded individuals in a comfortable and natural environment.
Project Goal
We want to know who is craving social connection and what's stopping them from finding it, so we can bring those people closer together through shared hobbies and interests.
User Feedback
Usability Testing
I asked users what they thought of the original prototype and compiled their notes into two graphs. Graph 1 splits up their comments into what works, what questions people had, recommended changes and ideas. Graph 2 lays out their recommended changes into the level of priority and amount of effort it would take me to change the design.
Revising and iterating
Based off direct user feedback, this is what I changed:
more contrast for accessibility
adding strokes to boxes
back button in top left corner
changing "edit your profile" to "create your profile"
more depth in initial screen
smaller "next" buttons
bigger text fields
user profile summary at end
use phone location services instead of having user input street address
height, age options
Key Takeaways
Reflection
Looking back, designing Otter has been equally challenging and rewarding. I spent weeks incorporating the design process I learned in bootcamp and having a prototype to show for it at the end of the day feels incredibly gratifying.
Future Notes
Some notes for future design is asking for user feedback early and often. There are moments where I could have saved myself some time and trouble if I had communicated more directly with users to see what they really needed vs what I think they wanted.
Having completed my first fully native IOS app, I anticipate future designs going increasingly smoother!
Project Overview
Role
UI/UX Designer
Team
Individual project mentored by Carolina de Bartolo
Timeline
8 weeks, August 2024-October 2024
Tools Used
Figma, Figjam, Canva, Chat GPT, Google Meets
Note
Otter is an original concept, and I designed it as a fully IOS native app
Project Background
Problem
There’s a rising loneliness epidemic in the United States, with problems associated with loneliness as dangerous as smoking 15 cigarettes a day. Young adults find it challenging to juggle self-care needs with the social interactions they crave.
Solution
To address this, I wanted to design a way users could benefit from a platform that allows them an intuitive and easy way to connect with new people. Enter Otter!
What is Otter?
Otter is a pressure-free way to meet new people and build meaningful connections. With Otter, you’re empowered to connect with others based on shared interests in an engaging group setting. Whether you're passionate about hiking, gaming, art, or any other hobby, Otter makes it easy to join groups that align with your interests. From there, you can explore events and activities happening near you, enabling you to bond with like-minded individuals in a comfortable and natural environment.
Project Goal
We want to know who is craving social connection and what's stopping them from finding it, so we can bring those people closer together through shared hobbies and interests.
The User
User Interviews
I interviewed 6 people who expressed interest in expanding their social life. We gathered their priorities and found areas where we could address common needs.
User Interview Results
Interest in hobbies
Challenges in forming new relationships
Desire for more social time
Openness to meeting new people
Use of technology for social connections
Potential for a platform to facilitate connections
Group vs one-on-one settings
User Feedback
Usability Testing
I asked users what they thought of the original prototype and compiled their notes into two graphs. Graph 1 splits up their comments into what works, what questions people had, recommended changes and ideas. Graph 2 lays out their recommended changes into the level of priority and amount of effort it would take me to change the design.
Revising and Iterating
Based off direct user feedback, this is what I changed:
more contrast for accessibility
adding strokes to boxes
back button in top left corner
changing "edit your profile" to "create your profile"
more depth in initial screen
smaller "next" buttons
bigger text fields
user profile summary at end
use phone location services instead of having user input street address
height, age options
Key Takeaways
Reflection
Looking back, designing Otter has been equally challenging and rewarding. I spent weeks incorporating the design process I learned in bootcamp and having a prototype to show for it at the end of the day feels incredibly gratifying.
Future Notes
Some notes for future design is asking for user feedback early and often. There are moments where I could have saved myself some time and trouble if I had communicated more directly with users to see what they really needed vs what I think they wanted.
Having completed my first fully native IOS app, I anticipate future designs going increasingly smoother!
Defining User Needs
User Interviews
I interviewed 6 people who expressed interest in expanding their social life. We gathered their priorities and found areas where we could address common needs.
User Interview Results
Desire for more social activity
Challenges in forming new relationships
Openness to meeting new people
Openness to technology for social connections
Interest in engaging in hobbies with others
The User
User Interviews
I interviewed 6 people who expressed interest in expanding their social life. We gathered their priorities and found areas where we could address common needs.
User Interview Results
Interest in hobbies
Challenges in forming new relationships
Desire for more social time
Openness to meeting new people
Use of technology for social connections
Potential for a platform to facilitate connections
Group vs one-on-one settings