Netflix: Adding a Feature

Project Overview
Role
UI/UX Designer
Team
Individual project mentored by Carolina de Bartolo
Timeline
4 weeks, November 2024
Tools Used
Figma, Figjam, Gemini, Chat GPT, Google Meets
Note
The purpose of this exercise is to add a feature to an existing service. For my project, I added a search feature to Netflix that enables users to browse streaming content by mood.
The Context
Problem
With so many streaming options, users can spend as much time looking for a movie as they do watching one. This can feel overwhelming and frustrating for people who want to jump straight into viewing content.
Solution
What users need is an intuitive and effective way to find the right movie for whatever mood they’re in. This will help them shorten the time between searching for content and enjoying it.
Project Goal
I want to produce a streamlined and satisfying experience for users. Searching by mood ideally creates a favorable atmosphere for users or amplifies the mood that they’re in.
Netflix Feature User Persona

Defining User Needs
User Interviews
I interviewed 5 people who frequently stream content across a wide variety of platforms. Their input guided us towards pain points and areas of opportunity.
User Interview Results
Incorporate mood-based content cards
Introduce fun and quirky categories (ex: cozy night with movies that feel like home)
Enable search for specific criteria (ex: comedy movies that lift my mood)
AI-generated key summaries and content tags
More accurate, personalized recommendations
Netflix Feature Lo-Fi Wireframe

User Feedback
Revising and Iterating
Based off direct user feedback, this is what I changed about the Netflix prototype:
updating emoji pictures
changing movies popcorn pic
adding scroll option
adding back button
adjusting gradient
even black background for the search categories
change Moods picture to little emojis
browsing hierarchy
“New” feature banners for moods
Recommended for you closer to the top
add a way to get back to home screen
add screens for more movies
Netflix Feature Revision Mapping

Netflix Hi-Fi Wireframe Screenshots
